Priégola fresh milk obtained the distinction of "M product certificate" quality assurance
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In order to continue to ensure the highest quality Priégola has obtained the mark of warranty M product certificate, the community of Madrid, granted for its products
- Whole fresh milk
- Fresh semi-skimmed milk
- Fresh milk semi-skimmed lactose-free
- Skimmed fresh milk
The Comunidad de Madrid, through the Ministry of environment and spatial planning is shipped during the year 2014, one of the most ambitious projects in the field of the promotion and recognition of the quality of food in the region products: the creation of the Mark M product certificate.
M product certificate, is the label that guarantees the quality of agri-food products produced, prepared or processed in the community of Madrid, joining launched similar initiatives, with great success, in other autonomous communities, to differentiate their products, as the land of flavour in Castile and León or food from the Natural paradise of Asturias.
The creation of the Mark M product certificate aims to:
- Consumers easily identify clearly in the market, those food products manufactured or produced in the community of Madrid offering a differentiated quality.
- Guarantee to consumers that the product is of quality and respectful with the environment.
- Give prestige to the brand, products providing added value, by linking its image with a value of quality, security and confidence.
- Promoting sustainable economic development and boost the rural environment of the region.
In addition, a website, www.mproductocertificado.es, has been created to enhance the awareness of the brand among consumers and markets, and to promote at the same time products "kilometer zero" locals.
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